What Is E-Commerce: - Complete Information

E-commerce Complete Information
What is E-commerce: - Complete Information
You will know in this guide what E-commerce is?
Here you will learn
  • What is E-commerce
  • How many types of E-commerce are there?
  • How to make an e-commerce website
  • How to do e-commerce business
  • And More about…
In Short: - If you are thinking of doing e-commerce business, then this guide is for you.
Let’s dive right in.
What is E-commerce

  • Doing business through the Internet is called e-commerce.
  • Full form of e-commerce = Electronic commerce
  • In simple language, E-commerce means buying or selling any product or service online.
  • In this process, one has to buy, sell, deliver goods to the address, pay online bills on the internet.
  • eCommerce is a fast-growing retail market, by 2020 all e-commerce $ 4.135 trillion sales will be completed.
  • In 2018, there was a 39.1% sales increase in the eCommerce sector.
  • For example: On these websites, you will know that all these e-commerce businesses do.
  • Amazon, Flipkart, eBay, Paytm
History of E-commerce
  • It started in 1979 decade, slowly at that time all the companies used to share their information.
  • In 1994 Jeff Bezos started Amazon, the first e-commerce store.
  • Today Amazon is the largest e-commerce company in this world at that time Jeff Bezos started his server with a garage.
  • Initially used to sell amazing online book.
Types of E-Commerce
  • There are 6 types of E-commerce.
  1. B2B (Business to Business)
  2. B2C (Business to Consumer)
  3. C2B (Consumer to Business)
  4. C2C (Consumer To Consumer)
  5. B2A (Business to Administration)
  6. C2A (Consumer to Administration)
1.Business-to-Business (B2B)
  • E-commerce business organizations of this type make connections among themselves.
  • Means, a business sells or exchanges its products or services with another business organization.
  • For example:- Skype provides a B2B business service, it shares its services with Microsoft.
  • Both Skype and Microsoft are big companies here.
  • You must have seen that Skype software is inbuilt in all window operating systems.
2.Business-to-Consumer (B2C)
  • E-commerce companies of this type sell their products or services directly to the consumer.
  • For example:- Companies like Amazon, Flipkart, Paytm sell their products to the customer.
3.Consumer-to-consumer (C2C)
  • E-commerce companies of this type do not sell their products.
  • In this, one sells his product with another customer.
  • For Example- an E-commerce company like OLX, Quicker where one customer sells his goods with another customer.
  • To some extent amazon also does C2C business, you can make and sell your digital book on amazon.
4.Consumer-to-Business (C2B)
  • This is the opposite of B2C. This type of company has a connection between Consumer and Business.
  • For Example:- a consumer becomes some of his services or product (website, digital product) and sells it to the company.
  • The company sells that product or services at a price according to itself.
5.Business-to-Administration (B2A)
  • Online transactions between this type of e-commerce company and public administration take place.
  • This means that a business takes its services from the government.
  • For Example:- Suppose a school takes government permitting, planning, licensing, public health services online to run this school for itself.
6.Consumer-to-Administration (C2A)
  • This type of company has connected between consumer and administrative.
  • For example:- such as social security payments.
  • This means, the government connects to a company and takes services for itself.
How to do E-Commerce Business
To do e-commerce business you will have to do a lot of planning.
It is not like this, just make an e-commerce website and your product starts selling.
In the beginning, you will have to find what product you will sell in your website.
For Example:-
  • Just used to sell books in Amazon stating
  • In Flipkart starting, the bus used to sell electronic products.
After this, you will have to do digital marketing for your website.

Digital marketing is the only way that your website will come in Search Engine and traffic will come only then your product will sell.

What is digital marketing?

  • In this, you have some strategy to promote your product and services online.
  • Means, you have to promote digitally social media marketing, SEO, SMO
  • You also have to set the delivery program to reach your customers.
  • You have to manage the website every day, make a connection to more and more shops and focus on all the things.
How to create an e-commerce website
  • Today there are many ways to create an e-commerce website on the internet.
  • These are some of the world's top Popular eCommerce Websites Examples.
  1. Amazon.com
  2. Walmart.com
  3. Target.com
  4. eBay.com
  5. Alibaba
  6. Flipkart.com
  7. NewEgg.com
  8. Overstock.com
  9. BestBuy.com
I have told you here how to create those popular eCommerce Websites.
  1. Custom e-commerce website
  2. CMS (content management system)
How to make Custom E-commerce Website
  • Today all the professorial e-commerce websites, whether it is Flipkart or amazon, have all been custom developed.
  • If you want to make custom e-commerce, then you have to contact the website developer itself.
  • You will find many such developers on the Internet, but there are many frauds in it.
  • Upwork is the best to build a website, Freelancer is a website.
  • Here you will find a trusted developer whom you can make your favorite e-commerce website.
How to create a CMS (Content Management System)
  • If you want to build an e-commerce website on a small basis, then you can use CMS.
  • Creating a website in CMS is much easier than custom. You are given many e-commerce made templates.
  • All you have to do is set it properly and manage it.
  • These are some websites that provide CMS.
  1. Shoplift
  2. Magneto
  3. WordPress (Woo-commerce)
Here you will also find many e-commerce templates for free, but they do not have many features.
You have to buy the premium theme itself.

From here you can buy the best and advanced theme of e-commerce.

From all these websites, you will get the best e-commerce made between 30$ to 100$.
How to Promote E-Commerce Websites
After creating an eCommerce website, it is very important to promote it.


  • SEO is very important for eCommerce Website.
  • SEO means Search Engine Optimization, it helps to rank your website in search engine and brings organic traffic.
  • SEO is a long term policy, it may take up to 6-12 months to implement.
PPC / Paid Advertising
You can also use SEM (Search Engine Marketing) to take traffic to your website.
Bringing paid traffic to your website by paying money to SEM means Search Engine
Google Ads (formerly Adwords) is most popular in this.

Social Media

  • To take traffic to your website, create brand awareness and take the help of social media.
  • You can run a social media campaign to sell instant traffic and products on your website.
  • You have to pay some money for social media campaigns.
  • The most popular social media campaign is Facebook, Instagram, WhatsApp.
  • Sales / Promotions
  • You have to take advantage of your e-Commerce website, you have to offer on the product.
  • You have to provide the facility for website coupon codes.
You can sell your product with the help of other eCommerce like Amazon where you can sell your product.

How to succeed in e-commerce website
  • There are many ways that you can find out whether your eCommerce website is growing or not.
  • Website Analytics
  • You should add your website to Google Analytics, from here you will continue to get the report every day.
  • Apart from this, you also use all these tools.
  1. SE Ranking
  2. Kissmetrics
  3. Clicky
  4. Piwik
  5. Gauges
  6. Mixpanel
KPI and Important Metrics

These are some of the most important metrics that will tell the data of your e-commerce success.

  • Quantity of transactions
  • Cart Abandonment Rate
  • Conversion Rate
  • Average order value
  • Bounce Rate
  • Traffic (organic, direct, social, referral)
  • Traffic Gains (organic, paid, referral, etc.)
  • Revenue (organic, paid, direct, social, referral)
  • Audience Engagement (email blasts, bounce rate on organic landing pages, etc.)
You will have to make a report of every month on all these and how to improve with it a new idea.

Advantages of E-commerce
  • Cash-free payment:- In the e-commerce website, you can pay electronics by credit cards, debit cards, smart cards, electronic fund transfer.
  • 24×7 Service availability:- E-commerce gives its service to its customers anytime and anywhere, you get support 24 x 7.
  • Inventory Management:- In e-commerce, inventory management work is done very easily. Inventory management means, how much is the goods in stock, how much is ordered, the complete information of the order, where the goods have to be taken, all the information can be reported in a few minutes.
  • Communication improvement:- E-commerce gives the customer fast, best, compare product, review all the facilities of the product.
  • Return policy:- If you did not like any product or have some defects in the product, then it also gives you a chance to exchange.
  • Make money:- E-commerce also gives you a chance to earn money sitting at home. You can earn money from e-commerce in many ways like drop-shipping, affiliate marketing, sell own product.
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